Diageo India Bets on Agave Spirits and Rum.

The chief innovation officer of Diageo India discusses the “massive” growth potential for agave spirits and why rum will be the next spirit to boom.

Diageo is the majority shareholder of India’s United Spirits, which diversified its portfolio of local brands by investing in categories such as agave spirits and coffee liqueurs this year.

The company has been on a mission to reshape its portfolio to improve profitability, offloading 32 brands from its Popular division in May 2022. Among them were Indian whiskies Haywards and Old Tavern, White Mischief vodka, Honey Bee brandy, Green Label...

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